Hello everyone! This is going to be my first OOTD post so titled because the dress I am wearing is from H & M's current Conscious collection. The Conscious Collection is a medley of ethical clothing for men, women and children, that makes use of materials such as organic cottons and recycled polyester. Overall, it makes up a really stunning spread of key, summertime pieces. The dress I'm wearing was just short of £30 and it is gorgeous. The embroidery is simple, but lovely and I felt wonderfully girly in this dress. However since a picture is said to be worth a thousand words, let me cut the rhetoric short and present to you, my "Conscious" self. Enjoy.